Imagine walking into a casino, wallet full of cash and the intention of a fun night out. Hours later, you’re at the ATM, wondering where all your money went. Casinos are designed to lure you in, and there are countless tricks they use to get you to keep spending. From lights to physical design, here are nine ways casinos trick you into losing your hard-earned money.
Most traditional casinos feature a maze-like layout with tightly packed games that make it difficult to leave when you’re ready to stop gambling. This is because these establishments try to maximize revenue by keeping patrons playing as long as possible. To achieve this, they purposefully obscure exits from the gaming area with dark colors, low ceilings and no windows near the gaming areas.
Another way casinos increase their revenue is by offering big bettors extravagant inducements. They may offer free shows, luxury transportation and elegant living quarters to entice people to gamble for hours. Casinos also make money by taking a percentage of the money that players place on their games, which is known as the rake.
The right marketing strategies can help casinos boost discoverability, drive more traffic and convert more visitors into paying customers. By leveraging Cvent’s search ads, casinos can be top of mind for event planners when they are searching in similar markets or sister cities and increase their likelihood of winning group business. For example, a casino can partner with leading game providers like NetEnt and Amatic to showcase their quality games and reputation.